With its dazzling growth in users, we wonder why it is the only application that does not have its own statistics tool for users. Frankly I do not think anything negative, quite the opposite. In my opinion this seems to be a message so that users feel they are not subject to advertising campaigns or as "target". That was the feeling and the complaint of many Gen Z through Facebook growth.
Considerations of how to introduce a brand within Instagram are relevant when we consider empathy with audiences, communicating our value-based pillars, philosophy and brand storytelling. Key points are the set of realistic KPI (key performance indicators) & ROI numbers and time frame (return of investment). It is a challenge to establishing a digital tribe that will admire, respect and trust us as a brand.
Instagram is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is:
10 times higher than Facebook
54 times higher than Pinterest
84 times higher than Twitter.