Since 2003 Wine & Gastronomy Travel Specialist & Tour Conductor                                                             follow us
 
EXPORTANDO LUJO
ANALISIS DE MARKETING DE VINOS CHILENOS
La profesional chilena experta en vinos Pamela Villablanca fue la invitada internacional a Expo Eje Café. Revisó las estretegias y metodologías de vinos chilenos en cuanto a marketing, generación de experiencias y construcción de marca. Se contemplaron dimensiones agrícolas, sustentabilidad, certificaciones, entorno social y ambiental, agroturismo, inteligencia digital y marketing. 
Existen muchos aprendizajes desde la historia y desarrollo de la vitivinicultura aplicables a la coficultura. Ambas continúan en desarrollo con un evidente desfase, sin embargo la brecha puede estar encontrando cada vez menos diferencia gracias a la gestión de empresarios y profesionales con una visión aguda y comprometida para apoyar a sectores que buscan educarse, formarse y profesionalizarse. La misión de Latam SCA fundada por Pamela Villablanca es justamente "conocimiento y redes para desarrollar eficiencia".

 


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