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The nation of Instagram has something special that makes it unique. It is the perfect platform to share and interact with the community in a positive and proactive way. Its users are happy and free, expressing their ideals through open collaboration that seeks beauty, entertainment and positive energies; all characteristics of the generation Z.

With its dazzling growth in users, we wonder why it is the only application that does not have its own statistics tool for users. Frankly I do not think anything negative, quite the opposite. In my opinion this seems to be a message so that users feel they are not subject to advertising campaigns or as "target". That was the feeling and the complaint of many Gen Z through Facebook growth.

Considerations of how to introduce a brand within Instagram are relevant when we consider empathy with audiences, communicating our value-based pillars, philosophy and brand storytelling. Key points are the set of realistic KPI (key performance indicators) & ROI numbers and time frame (return of investment). It is a challenge to establishing a digital tribe that will admire, respect and trust us as a brand. 


Instagram is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is: 
10 times higher than Facebook 
54 times higher than Pinterest
84 times higher than Twitter.
 


Comments

02/02/2017 8:56am

Wow, I haven't knew that Instagram is so good to advertise on. I should try it too.

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03/15/2017 1:18am

With more than 500 million active monthly users that create over 95 million pieces of content every day, Instagram presents a huge marketing opportunity for businesses. With Instagram ads, businesses can drive awareness and increase its customer base through visuals. One of the great things about the content you create in Instagram is that it can easily be shared across all of your different marketing channels.

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05/26/2017 12:46am

Yes, but its more a platform to share an integrated brand strategy in a soft way to engage with consumers and clients. Always remember there is a person behind an account and in instagram people is looking for beauty, fun and joy.

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02/28/2017 10:03am

No doubt, the most effective way of gaining tremendous and quick social recognition in Instagram is to appear in the "Most Popular" list. Imagine the Instagram team sends you a congratulation message and soon after that your number of followers rapidly increases.

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03/11/2017 10:39am

Instagram is currently used by millions of people worldwide, and for a good reason: taking pictures and sharing them with your friends has never been easier!

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Yeah, I know that. Now it is the best platform to advertise. I think that's good.

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03/28/2017 12:02pm

Millions of people globally are now using Instagram. Instagram has made it easier to take pictures and share them with friends and many people enjoy doing this. Apart from networking, you can use Instagram in a more efficient way for marketing. Instagram is a great promotional tool you can use to promote your business online.

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04/11/2017 3:41am

It's hard to talk about Internet marketing these days without talking about video marketing. Videos are everywhere, and brands are using the power of visual communication to create engaging content that attracts user attention.

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04/23/2017 3:08am

It allows your small business the chance to provide sneak peeks to loyal followers, send coupons and connect with a new audience. Here are 5 ways your small business can use Instagram Direct as a new part of your social media marketing plan:

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05/23/2017 4:41pm

Instagram's the one website which trends among the niches better than other things. There's plenty involvement from others which would perhaps allow my company getting those people involved.

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Thanks for sharing this post.

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06/07/2017 2:20am

Keep posting this information.

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06/08/2017 9:54am

I am thankful for this blog to gave me much knowledge regarding my area of work. I also want to make some addition on this platform which must be in knowledge of people who really in need. Thanks.

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08/03/2017 7:35am

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